When you are placing links on your page how do you add them? Do you put a click here text link? If so you should try changing this to an actual phrase. For example,say you are making your about us page and you are trying to sell a certain product or service and your text link says click here then the search engine is not connecting your product or service to that link. The best thing you can do is change the text from click here to whatever you are selling. (i. e. change it to sleeper sofa if that is what you are trying to sell). This will make it so when someone searches sleeper sofas your pages will show up because the search engine has recognized your text link.